'Impact of Organised Retail Chains on Unorganised Retail Sector\r'

'â€Å"A COMPARITIVE STUDY ON PREFERENCE OF batty DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMARCHIRAG GUPTA Roll nary(pre no.inal) 5382 MBA 5. 4 MASTER OF BUSINESS ADMINISTRATION [pic] build OF MANAGEMENT STUDIES AND enquiry MDU,ROHTAK 2010-2011 DECLARATION I Chirag Gupta, scholarly person of 5 category M. B. A 4th semester of embed of Man suppuratement Studies and enquiry hereby decl atomic make sense 18 that the drop report titled â€Å"Preference of well-fixed take up in youth” is a code of sarcastic & independent work carried out by me down the stairs supervision & guidance of Dr.Raj Kumar. This has not been previously submitted for the tout ensembleot of any another(prenominal) diploma, degree or other similar degree. The feasibility suggestion has been duly interconnected in the consultation with the supervisor. Signature of the Candidate executive SUMMARY easygoing Drinks were common gustatory sensation among all the indiv iduals, irrespective of their age groups as it had great fall guy nurture and great advertisement.Market Research is found on some underlying parameters like: • Changing hire pattern • Advertisements • Taste • military position consciousness • alter lifestyle The submit starts with determining the major players in the compressible foxs, their overall consumption pattern among the lot and ends up with the conclusion as per the state of chief of the average rational human being.Consumer preferences are changing towards healthier food, and thus much(prenominal) a row will carry on for some succession to come. In the well-situatedening imbibitions market of late, most new-make new results launched withdraw been foc utilise on the health benefits of the cracked revels, like pomegranate juices, calcium-fortified bottled piss and a series of reduced-sugar alternatives, with such features not previously so sympathizeily obtainable to or heavily promoted at the target audience.TABLE OF CONTENTS SERIAL NO. human activity PAGE NO. 1) INTRODUCTION 1) Industrial visibleness 01 2) Major players in bats draws segment 04 3) lead of growth of wacky booze market 09 2) RESEARCH METHODOLOGY ) Purpose of the film 10 2) Objectives of the study 10 3) Scope of the study 10 4) Research Design 11 5) Sampling Technique utilize 12 6) Selection of Sample Size 12 7) Sources of Data accrual 12 8) Statistical Tools apply 12 3) data ANALYSIS AND FINDINGS 13 ) limitation OF THE STUDY 24 5) CONCLUSION 25 6) ANNEXURE 6. 1) Questionnaire 26 7) BIBLIOGRAPHY 28 INTRODUCTION INDUSTRIAL PROFILE The gentle-drink labor comprises companies that manufacture non alcoholic beverages and change mineral waters or concentrates and syrups for the manufacture of carbonated beverages.Naturally occurring bubbling or sparkling mineral waters have been commonplace for thousands of years: the ancient Greeks believed that such waters had medicative comelyties and bathed in them regularly; the Romans established resorts around mineral springs throughout Europe. In the 1500s the village of Spa in Belgium became famous for its waters, which by the early 1600s were interchange, in bottles, as far away as Lon sham, Eng. Development of the frontmost man- do sparkling or carbonated water is credited to Joseph Priestley, the British scientist who discovered oxygen.In 1772 he invented a method of â€Å"pushing” carbon dioxide into water by dissolving it under pressure, thus creating fairly long bubbles. The technique led to development of the dim-drink at tention. By the commencement ceremony of the 19th century, carbonated water was being made commercially in France and North America; dead thereafter, flavours (normally fruit concentrates) were added to enliven the perceptivity. In the 1820s, small carbonated bottling operations were established in Canada, producing carbonated drinks in refillable bottl es which were merchandised as medicinal elixirs or tonics. about loopy drinks are tranquillize carbonated to give drinks a â€Å" tart bite” and to stimulate the tongue. Further more(prenominal) than, because scent is an important leave of taste, the flavours carried as vapours in the bubbles enhance taste. The rationale of â€Å"pushing” carbon dioxide is still use, but direct the water is first purified in a movement get byn as â€Å"polishing. ” Cooled carbon dioxide is then injected at pressures of 275-550 kilopascals. Some of the early drinks bottled in Canada were called Birch Beer, spice up Beer, Sarsaparilla, Sour Lemon, N ace-Such Soda Water and Cream Soda.The first carbonated beverage or â€Å"pop” bottles were blind drunk with bottle corks held tightly in place with a cable binding. Because they had to be stored neck down so that the cork would not dry and allow the carbonation to leak away, they were construct with rounded bottom s. By the mid-1800s, balmy drinks sold in Canada were packaged in 8-ounce (227. 2 ml) round-bottom bottles for to the highest degree 25 cents a dozen, except ginger beer, which was sold in draught form from wooden kegs. wire cork closures were used until about 1884 with Codds Patented cosmos Stoppers (25 types in all). Such closures were replaced by the Hutcheson Spring Stopper.The flower cap was introduced around 1905 and improve versions are still widely used, although they are gradually being replaced, oddly on larger containers, with reclosable screw caps. Other incase innovations since the mid-1960s include female genitalianed carbonated beverages, nonreturnable trumpery bottles and containers made from rigid plastics. However, an effort is being made, very much through provincial legislation, to increase the use of returnable glass containers. In the sedulousnesss early years the number of carbonated-beverage plants change magnitude steadily, most serving small r egional markets.In 1929 the industry was made up of 345 production plants and the cheer of shipments reached $12. 3 one thousand thousand. By 1960 the number of plants had change magnitude to 502 and the value of sales to $172. 7 million. Subsequently, consolidation began, prompted by improved production, packaging and distribution facilities. By 1973, 337 plants were in production and the value of shipments was $484 million. In 1985, with sales of about $1. 8 billion, the industry had 187 plants in production: Newfoundland had 3; PEI, 1; Nova Scotia, 7; New Brunswick, 8; Quebec, 66; Ontario, 58; Manitoba, 7; Saskatchewan, 10; Alberta, 13; and BC, 14.Production sight has in any case increased dramatically: in 1939, softish-drink bottlers produced about 162 million litres of carbonated beverages; by 1967, production passed 758 million litres; in 1986, shipments were estimated at over 2. 1 billion litres; and in 1998 that figure rose to 3. 5 billion litres. The industry is regu lated by both federal and provincial agencies, 3 of the most important being CONSUMER AND somatic AFFAIRS (responsible for the Consumer Packaging and Labelling Act), HEALTH CANADA (which administers the regimen and Drugs Act) and environs Canada (which focuses on environmental matters).The industry is represented by the Canadian well-heeled Drink Association in Toronto and by several provincial connectednesss. The introduction of forage carbonated beverages has changed the industrys profile. Several years ago, in re exploit to increasing selectr feed consciousness, the industry introduced the first productive sugar-free food drinks using the artificial sweetener cyclamate. just questions were raised about the safety of this additive and, based on existing scientific info, Health Canada censor its use in Canadian commercial FOODS AND BEVERAGES.This decision, estimated to have cost the industry more than $15 million, was a setback to victuals-drink development. The indus try turned to saccharin, but this in addition was eventually barned. Now, a new sugar-free additive, as fibreame, has been approved for use in diet soft drinks, and the cyclamate/saccharin situation is not expected to recur because asp viperartame consists of amino acids, which occur naturally. Aspartame-sweetened diet drinks have had a dramatic effect on the Canadian carbonated-beverage industry.Just before the saccharin ban in 1977, diet drinks accounted for about 10% of the soft-drink market; following the ban the diet share dropped to about 2%, consisting of beverages partially sweetened with small amounts of sugar. In 1982, the first bountiful year that aspartame was used in Canada, diet drinks increased by 15. 2% of jibe soft-drink sales, while the total soft-drink industry grew 8%. In 1987 total soft-drink sales increased 5. 3% over 1986, while diet soft-drink sales increased by 10. 7%. This iodine development has encouraged strong growth in the industry.MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA dummy [pic] â€Å"thanda matlab coca plant plant poop!!! ” Coca pot has unfeignedly remarkable heritage. From a humble beginning in 1886 it has now become the flagship shuffling of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the atomic number 82 soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is available to more and more people in distant as well as inaccessible split of the world.Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world transfuse in 1996. In 2002, coca cola launched the campaign,”Thanda Matlab coca cola”. in 2003,co ke was available for just rs,5 crores in the country. FANTA GHOONTH BHAR SHARARAT KAR LEY!!! [pic] Fanta entered the Indian market in year 1996 under the coca cola brand . ver the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst”. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but as well as helps free spirit thus encouraging one to indulge in the moment. LIMCA â€Å" LIME AND LEMONI!!! [pic] Drink that can cast a tangy refreshing composition on anyone, anywhere. Born in 1971, Limca has been the original disposition choice, of millions of consumers for over three decades. The brand has been displaying healthy flock growing year on year and limca continues to be leading flavoring soft drinks in the country.Dive into the zingy refreshment of limca and walk away a new person. THUMS UP TASTE THE THUNDER!!! [pic] Strong cola taste, elicit individualisedity. Thums up is a lead ing carbonated soft drink and most avered brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, effervescent taste and its confident, mature and uniquely masculine attitude. This brand emptyly seeks to separate the man from the boys. SPRITE â€Å"SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! [pic] foundation wide nance ranked as no. soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the prompt growing soft drinks, leading clear fluxing lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to chase their thirst. MAAZA YAARI DOSTI TAAZA MAAZA!!! [pic] Maaza was launched in 1976. In 1993, maaza was acquired b y coca cola India. Maaza currently dominates the fruit drink category.Over the years, maaza has become alike with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam”. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a applicable emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza”. PEPSI YEH DIL MAANGE more than!!! [pic] Pepsi cola is a carbonated beverage that is produced and make by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina.The brand was trademarked on June 16, 1903. there have been many Pepsi variants produced over the years. • Diet Pepsi • watch glass Pepsi • Pepsi twist • Pepsi max • Pepsi samba • Pepsi blue • Pepsi specie • Pepsi holiday spice • Pepsi jazz • Pepsi x(available in Finland & brazil) • Pepsi next(available in Japan & south Korea) STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drink is based on its artificial flavors and sweeten agents as no natural juice is used.MARKET • pot products account for nearly 61-62% of the total soft drinks market. • both global majors’ Pepsi and coke dominate the soft drink market. • NCAER see says 91% of soft drink in the country is in the lower, lower substance and upper middle class people. • The market is deserving around Rs. 5000 crores with growth rate of around 10-15%. • The yearly per capita consumption in India is just now about 6 bottles vis- a- Vis 340 bottles in the U. S. • The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. RESEARCH METHODOLOGY PURPOSE OF THE STUDY The important aim of this investigate study is to analyze the preference of youth on consumption patterns and preference of Soft Drinks. OBJECTIVE OF THE STUDY • To study the preferences of the youth for soft drinks. • To find out the factor(s) that influences the consumer’s consumption of soft drinks. • To test the know-how of the consumers regarding the various existing brands of soft drinks. To know the size of the soft drink get for in-person and place purpose. • To know the frequency of consumption of soft drink. SCOPE OF THE STUDY • This study is confined MDU campus Rohtak. • seasonal worker drinks are not considered in the study. • We are consider ing only canned and bottled drinks. • We are not considering health & alcoholic drinks. RESEARCH DESIGN A investigate fancy is a framework or blueprint for conducting the marketing query project. It specifies the details of the procedures necessary for obtaining the information necessitate to structure and/or solve marketing research problem.On the basis of fundamental clinicals of the research we can disunite research design into two general types: 1) wildcat RESEARCH 2) CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. decisive research is designed to assist the decision manufacturer in determining evaluating and selecting the best course of action to take in a given situation. determinate research can be further divide into two types:- • descriptive • ExperimentalThe research design used i n this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to fall upon something-for example the characteristics of users of a given product, the degree to which the product use varies with income, age, etc. SAMPLING TECHNIQUE apply: This research has used convenience sampling technique. 1) thingumabob sampling technique: Convenience sampling is used in exploratory research where the researcher is raise in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient.SELECTION OF SAMPLE coat: For the study, a sample size of 60 has been interpreted into consideration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. autochthonic data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were promiscuously being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of antithetical lit eratures like books which are published, denominations, internet and websites. In ordinance to reach relevant conclusion, research work require to be designed in a proper way.STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: • Questionnaire • give up Diagrams DATA ANALYSIS & FINDINGS |Statistics | | | |Statistics | | | | | | | | | | |Statistics | | | |Who decide the |Do you read | | | |selection of soft |instruction written | | | |drink for household? on the packaging of | | | | |soft drink? | |N |Valid |60 |60 | | | lose |0 |0 | | |Mean |2. 8167 |1. 6167 | | |Median |3. 0000 |2. 0000 | | | room |3. 00 |2. 0 | | |Variance |. 356 |. 240 | | | | | |Do you like soft drink? | | | | | | | | | | | | | | | | | | | | | | | | [pic] LIMITATIONS OF THE STUDY LIMITATION OF THE STUDY ? The study was confined to University Campus MDU Rohtak only. ? Chances of some biasness could not be eliminated. ? youthfulness are assumed to be between the age 15 to 25 ? Time was the major constrain. altogether limited sample size (60) was possible for such a vast research on such a period of condemnation . i. e. one calendar month ? Interaction with the respondents was also limited due to their reside work. Due to the changing life style and preferences, it was not necessary that they will consume same soft drink every time. ? There was a panorama that respondent will make assumptions while alter the questionnaire. CONCLUSION CONCLUSION Following are the lowest points taken into consideration after the conduct of the research study: ? An important finding that emerged out of the survey was that 91%of youth like to have soft drinks while 9% not like. ? Through the research it was conveyed that weekly consumption of soft drinks is more than fooling consumption. ? Most of the respondents took soft drink without any sympathy. ? rest majority of the respondents consume soft drinks at th e time of parties & celebrations. Most of the respondents consume soft drinks because of its taste. ? Most of the respondents were of the neutral view that advertisements affect their purchases. ? Most of the respondent likes Dew. ? Most of them consume 300ml pack for personal usage. ? Packaging doesn’t influence the purchase of most of the respondents. ? Most of them don’t read instruction written on the package of soft drink. ANNEXURE QUESTIONNAIRE Respected Sir/Madam A Research Project is being pursued in IMSAR on â€Å"Preference of soft drink in youth”. Kindly extend your cooperation & enable us doing the project successfully. This information is used for academic purpose. face-to-face DETAILS Name †…………………………………….Age †……………………………………. Gender †? Male ? effeminate Qu alification †? Graduate ? Under Graduate ? post Graduate ? Other (Specify) 1) Do you like soft drinks? Yes No 2) Where do you mostly consume soft drink? PartyCafeHome 3) Frequency of consumption of soft drink in a week? Daily 2-4times more than 4 times once in a week 4) On what occasions, do you often consume the Soft Drinks? Feeling Thirsty Without any reason (just like that) ? Parties / Celebrations ? Others, please specify………………….. 5) What induces you to buy Soft Drinks?Price with quantity Health Drink Status symbol Taste Variety Advertisement 6) Which soft drink do you like more? Dew fay Cocacola Pepsi Limca Maaza Other (specify)………………………… 7) Do advertisements influence your purchases? Strongly hold back ? Agree inert differ Strongly Disagree ? 8) Do you agree that packaging influence consumer purchase decision? Strongly agree Agree Neutral Disagree Strongly disagree ) Please pock the size of soft drink you purchase for personal consumption? 200 ml 250ml 300ml500ml other (specify)………… 10) Which soft drink is served to the guest in your home? Dew faery CocacolaPepsi LimcaMaazaOther (specify)…………………….. 11) Who decide the selection of soft drink for household? FatherMother Himself/Herself Other(Specify)………. 12) Do you read instruction written on the packaging of soft drink? YesNo BIBLIOGRAPHY BIBLIOGRAPHY • http://en. wikipedia. org/wiki/Beverage • www. foodindustryindia. com • http://fnbnews. com/article/detarchive. asp? articleid=25105=3 • http://fnbnews. com/article/detarchive. asp? rticleid=24983=3 • http://fnbnews. com/article/detarchive. asp? articleid=24965=3 • http://fnbnews. com/article/detarchive. asp? articleid=24849=3 • http://fnbnews. com/article/detarchive. asp? articleid=25039=3 • http://www. foodi ndustryindia. com/newfood/detailnews. jsp? n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market=598 • http://fnbnews. com/redfr. asp? fn=/other/aboutus. asp=About%20Us#Food • www. google. com • Kothari C R, â€Å"Research and Methodology- Methods & Techniques”, New Age supranational (P) Ltd. , 2004 [pic] ———————†1 2 3 4 5 6 8 9[pic][pic] 24 27 25 12\r\n'